As one of the oldest national ski resorts with about 340,000 annual visitors, Flagstaff’s Snowbowl provides huge year-round benefits for northern Arizona and for our state, including an amazing $58.3 million in annual economic impact.

During the 2018-19 period, with a payroll of $5.3 million, Snowbowl provided good paying jobs for 740 employees, collected $1.5 million in sales taxes for local and state governments, and paid over a quarter of a million dollars in county property taxes that provided needed funding for education, first responders and local infrastructure. Snowbowl fueled the economic activity of businesses and their employees by paying its venders $7.7 million, about 15,000 local hotel rooms were booked by skiers, and of course those skiers bought fuel, food and equipment while visiting Northern Arizona. Since it began making snow using A+ reclaimed water, Snowbowl has reinvested $36.7 million in capital improvements since 2011.

As society has become more concerned about obesity, lack of exercise and the need for family recreation, almost 27,000 skiers bought annual Snowbowl season passes, where 67% of skiers come from Phoenix, 14% from Flagstaff, 6% from Tucson and 13% from other locations. At 27%, ski resorts also provide the largest percentage of the receipts crucial for funding and protecting our national forests.

Flagstaff, Coconino County and our Arizona citizens receive huge financial and recreational benefits from Snowbowl, which is truly one of northern Arizona’s crown jewels.


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