Flagstaff has become a destination for those with a sweet tooth.
The Rolley family, Jennifer, Blake, Madison and Kenzy, has owned and operated the Sweet Shoppe for the last six years.
“We originally thought it would just be a place for an impulse buy, but we’ve really become something of a destination. We have regulars who come up from Phoenix every summer and make it a point to visit us during their trip,” Jennifer said.
“We make and sell hand-decorated candy apples and fudge in 30 different flavors,” she said. The shop also sells gelato, handmade chocolates, and vintage candies like Pop Rocks, Necco Wafers and root beer barrels.
Over the last few years, the store has morphed as customers’ wants have changed, she said. They’ve added to the long line of gourmet chocolates and fudge that are handmade at the shop and added vintage candies at the request of customers. About 80 to 95 percent of the items in the shop are made in the shop, Blake said. They also have sugar-free candy.
“We’ve lived in Flagstaff for 18 years and love this town. We decided that downtown Flagstaff needed something fun and yummy,” she said.
Some of the fudge flavors and candies are the creation of shop employees or the family; for example, the Nutella bark that the shop makes was created by Kenzy and a new chocolate that includes caramel, coconut and chocolate was created by an employee.
In order to keep up with the demand, the store has two kitchens in the back, whipping up fudge, chocolate and caramel for the apples.
Madison and Kenzy grew up with the store, Madison was 12 and Kenzy was 8 when it opened -- they’re now 19 and 15. They have worked behind the counter and in the kitchen since the day it opened and added to the long list of unique recipes.
“When I was a kid, I used to think our parents opened the shop in order to get us to stop eating so much candy,” Madison said. “That didn’t work. We never got sick of it. I think owning a candy shop is every kid's dream.”
Jennifer said her favorite treat is mountain bark, a combination of Rice Krispies, peanut butter, chocolate chips and marshmallows that is a family recipe. Madison’s favorite is the dark chocolate, caramel, sea salt fudge and Kenzy’s is the Nutella bark that he created.
The shop ships nationwide and stays open late on New Year’s Eve. It also makes and ships gift baskets for individuals and corporations and has a special on chocolate-covered strawberries during Valentine’s Day.