Details for NAU/MARKETING - Ad from 2019-12-01

President’s Distinguished SPEAKER SERIES President Rita Hartung Cheng invites you to an event featuring Ernest S. Sharpe Centennial Professor S. Craig Watkins, University of Texas at Austin, Director, Institute for Media Innovation “Will There Be Jobs in the Future?” Why Educators Should Develop Future-Ready Students Educators in higher education often explain that their primary task is to create students who are “career ready.” But what does it mean to develop career-ready students when the notion of a career as we have known it no longer exists? In this talk, author and the founding director of the Institute for Media Innovation at the University of Texas at Austin, S. Craig Watkins, argues that educators should emphasize developing future-ready students. More specifically, future readiness includes the ability to leverage technology and human capital to solve uncharted problems, design inventive solutions, practice on-demand learning, and think critically and creatively about our data driven world. Drawing from his two new books—The Digital Edge and Don’t Knock the Hustle— Watkins argues that in the context of the ‘gig economy’ and automation, learning how to create your own career pathway is a crucial skill and one that demands that students and the educators who prepare them for the world think and act differently. If you need reasonable accommodation due to a disability, please call 928-523-4998. Tuesday, December 3, 2019 5:30 p.m. High Country Conference Center 201 W. Butler Ave., Flagstaff Free event. Tickets are not required but RSVPs are requested. RSVP at

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